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Digital Marketing Apprenticeships

The Digital Marketing Level 3 Apprenticeship is ideal for organisations looking to recruit new talent to coordinate online and technology driven marketing activities. Apprentices are trained to plan, implement and apply digital tools to drive customer acquisition, customer engagement and customer retention for your organisation.

During the 15 month programme the Apprentice will define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A Digital Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The Digital Marketer will learn how to work to marketing briefs and instructions from clients. The Digital Marketer will learn new skills about branding, strategy and coding.

On completion, your Apprentice will be awarded the BCS Level 3 Digital Marketing Apprenticeship. This will allow them to join as an Affiliate Member of the Chartered Institute of Marketing and as an Associate Member of the British Computer Society.

Your Apprentice will receive the Google Analytics IQ Qualification. This demonstrates their understanding and competence with Google Analytics, giving your business an understanding of how effective your marketing activity is.

Digital Marketing – Level 3 Apprenticeship

Knowledge Modules

Your Apprentice will receive structured training delivered by our staff along with coaching and review visits in their workplace.

BCS Level 3 Certificate in Marketing Principles:

  • Understands and can apply basic marketing principles
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and deliver accordingly
  • Understands and can apply the customer lifecycle
  • Understands the main components of Digital and Social Media Strategies

BCS Level 3 Award in Principles of Coding:

  • Understands and has an appreciation of Logic
  • Understands, has an awareness of and recognises software languages
  • Understands the compatibility of code on different platforms
  • Understands the components involved to make the Web work

BCS Level 3 Certificate in Digital Marketing Business Principles:

  • Understands the principles of all the following specialist areas: search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and understands how these can work together
  • Understands the similarities and differences, including positive and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate into the working environment
  • Understands the required security levels necessary to protect data across digital and social media platforms
  • - Understands and follows the required security precautions and procedures necessary to protect data across digital and social media platforms

Along with on-programme exams, your apprentice will compile a portfolio of their work and undergo an independent end point assessment to complete their apprenticeship.

 
Apprenticeship service
 
BCS Accredited Training Partner
 
Matrix standards holder
 
 
Ofsted rated good
 
City and Guilds approved centre
 
Microsoft Imagine academy member