MULTI-CHANNEL
MARKETER
Multi-Channel Marketer – Level 3 Apprenticeship
Indicative Content (will vary dependent on an individual‘s agreed programme)
Overview
This 13-month Level 3 Multi-Channel Marketing Apprenticeship combines real-world experience with interactive virtual classroom training to create job-ready marketing professionals. Apprentices develop in-demand digital skills including social media management, campaign planning, SEO, content creation and data analysis, while building a strong portfolio of practical work. With expert trainer support, regular progress reviews and hands-on projects, learners gain the confidence and experience needed to thrive in a fast-growing industry.
Typical job roles include:Â Digital communications assistant, Marketing administrator, Marketing assistant, Marketing junior, Social media assistant.
Course Overview
Apprenticeship Standard:Â Level 3 Multi Channel Marketing
What will you be doing:Â Over 13 months, apprentices learn how to plan and deliver multi-channel campaigns, create engaging content, and use digital tools to boost brand visibility and customer engagement.
Delivery:Â Remote weekly virtual training sessions, plus on-the-job learning
Assessment:Â Portfolio, project report and presentation with Q&A, professional discussion
Graduation:Â Join our annual Graduation event to celebrate the success of your apprenticeship and our partnership.
What you will learn:
Learn how to create engaging written, visual and video content for digital platforms, including social media posts, blogs, graphics and marketing assets that capture attention and drive engagement.
Develop the skills to plan, schedule and manage social media campaigns across multiple platforms while building brand awareness and growing online communities.
Understand how search engines work and learn how to optimise website content to improve rankings, increase visibility and drive organic traffic.
Gain hands-on experience planning, delivering and evaluating marketing campaigns that align with business goals and target audiences.
Learn how to track campaign performance, interpret marketing data and use insights to improve decision-making and future activity.
Explore how to communicate effectively with customers online, build relationships and improve the digital user experience.
Understand the legal and ethical responsibilities of marketing, including copyright rules, GDPR requirements and advertising standards.
Get hands-on with modern marketing tools and AI-powered platforms that improve productivity, campaign performance and workflow efficiency.
Build a professional portfolio showcasing your projects and real campaign work, helping you stand out to employers and progress your career.
